Rise and Shine

Image via Flickr by mag3737

My name is Chris Ross and I have an addiction….sports. They say the first step is admitting you have a problem, right?

I’m a senior studying public relations at the University of Oregon. Sports have played a central role in my life for as long as I can remember. As a public relations major, I am also very interested in social media.

This blog will examine how the sports and social media worlds work together. I hope to have a career in sports public relations, and this is just the beginning. I will look at how different sports organizations have used social media for crisis management,  and promotion. I’ll also take a look at the various ways athletes are using social media, and much more. It will be an exciting adventure, and hopefully as entertaining for you as it is for me.