NASCAR couldn’t have asked for a better start to its season, according to Joe Favorito. The historic Daytona 500 was delayed due to rain, something that hasn’t happened in at least a decade. Furthermore, this wasn’t any sort of event being postponed. It was NASCAR, the fastest growing sport in the US each year since 2003.
So why was the Daytona 500 any different from before, besides the fact that the gun was fired on a Monday? Because Brad Keselowski tweeted and uploaded pictures to his Twitter account during the middle of the race. Yes it’s as cool as it sounds.
Now, I am in no means a fan of NASCAR, but I have to admit that the idea of drivers tweeting and uploading pictures during their pit stops is about as cool as it gets. None of us know what it’s like to drive a car upward of 200 mph, all while racing for hundreds of thousands of dollars. It is a sort of pressure that we can’t fully wrap our heads around and probably never will be able to.
This may fly in the face of everything the government tells us about cell phone use while driving, but as long as the results are this breathtaking then I honestly could care less. Keselowski’s photos are groundbreaking, and for a number of reasons. As stated earlier, he is just the latest example of social media and sports colliding and making two worlds one. Furthermore, this is yet another direction that social media can potentially take us in the sports world.
It’s not every day that you get to see candid photos from the cockpit of a NASCAR car racing during the Daytona 500, but hopefully with the cooperation of a few parties, NASCAR can make it become more of the norm than the exception.